Alexis Scott, a young mother of two and happily married started her own clothing business in 2011 with the desire to create something unique. TALENTS Magazine was more than happy to sit down with her (inside her spiffy mobile boutique) and get the answers to questions other aspiring designers may have.
TM: How long have you been doing this and how did it all start?
Scott: I’ve been designing since I was like, five years old . . . . I started tearing up clothing, putting them on Barbie dolls and baby dolls and I just loved the way they looked so I just went from Barbie dolls and baby dolls to adults.
TM: What are the key characteristics you’d say are needed to succeed in this industry?
Scott: You’ve got to have a plan. You’ve got to know what you want, what market you want, and kind of stick with it. A lot of people try to tweak their designs or what they feel confident and best doing according to the market . . . I wouldn’t recommend that. If you’re good at something stick with it, stay with it and get better at it because once you start switching things around . . . You’re re-learning all over again. But once you understand and really master that one design or that one market then move on to something else, if you feel that that’s what you want to do.
TM: So you can take maybe tips and hints from someone that knows a little bit more, but not completely change your look or the design?
Scott: Yeah. For example, we cater more to contemporary, but we have a lot of people, they say ‘Hey, you need to do a little bit of urban. You need to do a little bit of like a rustic feel.’ But our expertise is in contemporary. Now, we’re not (claiming to be) the best, but we’re still learning more about contemporary. That’s more of our comfort zone until we really master that we’re not going to go anywhere else . . . . We know our market. Our market is very good in contemporary.
TM: How about some of the key elements that might be needed to grow and to stay within the industry once you’ve launched?
Scott: Bring something new to the table all the time to your business. Don’t let it just sit and think that that’s all you can (do) . . . . (on selling a brand) Try to go out to festivals, try to go to more events and that will probably work the best . . . As far as trying to grow your business in different avenues versus just sticking with a brick and mortar store or online store.
TM: So let’s talk a little more about the different aspects of running the business. What’s it like searching for the right service providers, companies who provide things like your fabric, and how do you know that you’ve found the right one?
Scott: When I’m looking for manufacturers or anybody I’m doing business with I look at how long they’ve been doing it, I go with references, and . . . As far as fabric I look for quality, so I know a lot about different fabrics. So when I get samples, and I look at their quality if I see that I don’t like the stitching or anything like that, I won’t work with them. I wouldn’t even consider doing business with them because first presentation means a lot for me doing business whether you’re making my product or being a customer . . . Any type of business relationship.
TM: Would you say that Sada Fashions is a family venture where your family is involved in the process? What are some advantages of that?
Scott: My business is 100% family oriented . . . . It’s solely just me and my husband and my kids. This is something that I want to eventually pass down to them, and then they pass down to (their children). . . . You’re answering to yourself and the fact that I get to answer (to myself) and do what I need to do, that I feel will help flourish my business is great . . . . It works really well in today’s society because with having kids a lot of people feel like you can’t do it (run a business). But if you involve your kids, especially with mine being 3 and 8, I involve them in every step of the way so that they know that this is something eventually I would like for you guys to take over. They are literally watching this business grow as a family, not (being) in daycare being watched.
TM: What would you say has been the most successful avenue for advertising and making sales?
Scott: I’ve been doing the online thing for about five years now, and I don’t recommend online. It’s just today’s society everybody’s (into) technology but that’s just not me . . . . You never know who you’re dealing with on the internet. People buy stuff on the internet; it becomes fraudulent . . . And you can try as much as you want to try to protect you as a business or as a person, there’s always somebody out there trying to do something that’s wrong. And in a business, $20 can be a very big hit on a small business . . . . I like to really get with the customers, stay hands on with them, seeing how they wear certain things . . . . Being able to be that stylist for them as well as (helping) picking out certain things . . . It’s just better for me. I get to check I.D.; I get to really interact with my customers, and they know me as the owner, the designer, as the whole person.
TM: What’s a trend that you’ve noticed in your consumers and how does Sada Fashions strive to meet that niche or that need?
Scott: Well, to be honest, I don’t really play off what consumers want. That sounds really crazy! But the reason why I don’t play off what everybody else wants around me is because our style is very unique. It’s very different. We’re (providing) exclusive pieces so when we make certain things I know a lot of people now they may see high-waist pants or bold prints that may just be in for a lot of consumers nowadays, but we kind of just stick to what we feel is a rare, unique piece and it may not be what’s on the market or what’s really in today . . . . A lot of people respond very well to it because they don’t see what everybody else is seeing today . . . . They don’t want to look like everyone else.
TM: Where do you draw your inspiration from when creating your designs?
Scott: My inspiration when creating comes from when I watch or see other people’s styles and tweak them. It could be something as simple as looking through a magazine or my favorite shows . . . . Things around me give me inspiration and ideas of creating (things) outside the box and new pieces.
TM: What is your ultimate goal/vision for Sada Fashion? Also, what’s next?
Scott: I would like to see my business grow into a family owned business. My goal is to have three stores open, one each in Georgia, Florida, and SC.
TM: Who are you listening to and what trends are you following now?
Scott: I don’t listen to a lot of music. If I do it’s more R&B. My top trend is contemporary. The pants leg slightly rolled up, something that simple can be worn in many different ways, giving you a more casual look to a most dress up look.
TM: Where can our readers learn more about your brand and purchase it?
Scott: Readers can learn more about Sada Fashions at www.sadafashions.com or follow us on Facebook atwww.facebook.com/sadafashions.
Be sure to join our network and keep in touch by liking & following us on social media!
View our latest issue online! https://joom.ag/pkIW
© 2016 All Rights Reserved by the Author(s) of the Content and TALENTS Magazine. Copying or reproducing any part of Content is prohibited without first obtaining the right permissions.