WEST COAST MUSIC PHILOSOPHER CORI “FADER” JACOBS ON MUSIC & THE INDUSTRY

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   “I spend my days in the studio. I’m in the studio right now . . . . I get an idea at three a.m. hash out the basics, go back to sleep, wake up, build upon it, get to know it, check my calendar for the day. If time permits and I really dig the three a.m. idea, I will spend 5-6 hours or more making the idea make me go DANG! If I don’t go DANG! I put it up and wait for the next idea . . . . The day really isn’t typical. It’s different every day. I love that.”

I had the pleasure of a chanced encounter with this next artist during a trip to L.A. in May 2016. I met Cori “Fader” Jacobs on the street of Venice beach selling his CDs. He carried a pair of headphones hooked up to an MP3 player, allowing me to hear two original songs of him playing the piano. I knew then I was meeting with talent, but what I didn’t realize was exactly whom I was talking too (sometimes happens in L.A. right?) Shortly after returning home, I reached out to Jacobs for help on creating music for a song I wrote. We got into talking about ventures and being inspired, which has led this very charismatic man to share in an interview!

When I reached out to Jacobs, it must be somewhere around 11:30 PST and he’s in the studio scoring a short film. He and his band have an upcoming show at the end of the month (June 2016) and enjoy groovy arrangements that are funky and fun, something he likes to call a little Fun-K Jazz. “I love originals. I write all the time and in every style I can. I’m never bored.” He and the band also perform covers to which he proudly adds he has a pretty cool cover of Brittany Spears’ “Toxic” (available for listeners via his website).

Jacobs quit a corporate job working at one of Fortune 500 companies and shares “Since I left my job of 14 years I have never looked back but to say “I should have done this a long time ago.” A job is a false sense of security. You are helping someone else who quit their job to start a business, so they hire you, to make millions. No one is safe. A degree is not a guarantee of a job . . . . If you are thinking about leaving your job make sure the conditions that you are walking into allow you to support yourself . . . . It’s like jumping out of a plane. Soon as you jump . . . you FALL.” Jacobs states he also believes although it doesn’t come easy, it’s the universe’s job to give an individual their desire. In other words, what you put out there in the pursuant of your dreams and goals comes back to you.

The experienced artist whose been musically inclined at least since the age of 9, has several insightful observations to share, and it’s enough to fill this entire article with his quotes, which is much the case. I knew I wanted to make a living doing it (music) in high school. I thought I would be in a band with Al Jarreau playing percussion. I met him but didn’t play in his band (LOL). . . . Every culture from gangsters to nuns are represented by some form of sound. It’s like we need it. I just have to know more about it. . . . . Nothing else did this to people on such a global level.” Like several artists, Jacobs finds his motivation from achieving his next hit. He describes the feeling as an experience too beautiful not to have in both (spiritual and natural) worlds. His quest for spiritual elevation is something he measures by how much he’s grown lyrically. “On a higher level, I stop using modes and idioms and start letting my life source take over. Soon I don’t hear anything but anyone listening hears it all. I’ve never been in love like this before (and) should I feel this with anything else then wow.”

His take on the music industry today is nothing short of love for what remains pure. He goes as far as to separate the words music from industry. “ . . . Music and the industry have always been two different things. Any time you take what is natural and monetize it you start to lessen its value. It becomes cheap and you start to copy what’s good and milk it until you can’t get anything out of it anymore. Then you discard it and find something else. Music is water. Water holds some of the most exotic creatures ever. Beautiful fish, whales, seals, but also sharks. The good and bad are drawn to this life force. But you must first love the water and not what you can obtain from the water. I think the music industry is balancing itself out. Life has a way of balancing everything out.”

When asked what the biggest challenge artists face he explains the universal answer of “themselves” like this: “I’ve worked with a lot of artists who say, “I really like what you did, but it isn’t what I was thinking.” Some people get so hung up in what they want or hear that (they) don’t leave room for what the music itself wants or is . . . . Water can take on any form it is put into. It doesn’t complain about not being a certain shape. Water just goes with the flow and flows. Once you release you can achieve. The releasing part is the hard part. We are not geniuses. The universe is. We are receivers therefore what we are given we must release.”

Jacobs finds inspiration in conversations, taking risks, conquests and even something as simple as the connection from making eye contact. He uses Pro-Tools, Logic, Cubase, Ableton Live and Studio One but his favorite is Logic Pro. Even then, his preference is still for using live musicians when recording as opposed to programming sound and says the workflow is faster whenever you just let everyone be themselves.

Herbie Hancock, whom he admires for finding spirituality and enhancing his musical career by chanting is his favorite artist followed closely by Art Tatum whom Jacobs considers a piano god. Johnny Costa is also a favorite. Jacobs has played within the United States as well as in other countries to include ones located in Central America, in Japan and Europe. He is looking forward to visiting Africa.

As he wraps up this interview and starts getting into some George Clinton “funk” he reminds us that the best part of what comes next is the excitement of not knowing and is pretty “geeked” up about what his future holds. Visit Cori “Fader” Jacobs at http://www.themasterfader.com where you can check out his music, videos, and blog.

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